Dale Haste
Executive Creative Director

Social commentators will happily tell you that the heyday of British creativity in our business is well and truly over. The pendulum has swung, they say. The power of the agencies has been dissipated, and the days when we consumed collectively at the altar of one or two independent TV channels will never come again.

And to a great extent they are right. We’re all creative now; we generate our own content, we shape our own brands, we even parody our favourite parodies on YouTube. So where does this leave creative agencies? On their mettle, I reckon, and rightly so.

We have to work even harder to create work that differentiates, engages, persuades and delivers on the bottom line for clients. Luckily, that’s the bit we enjoy most, and the bit we do better than most. And I’m really pleased to say we have a great and growing bunch of clients to prove it.